
NO LIMITS
No Limits has it own website at www.nolimits.org.au
No Limits is an award winning community television
project that aims to bring the world of disability into people’s living
rooms in an informative and entertaining way. Since the broadcast of
its first episode in 2003 No Limits has rapidly evolved. We currently
produce between 13 and 26 half hour episodes per year and broadcast on
Channel 31 in Melbourne and Geelong, Adelaide, Brisbane, Perth and
Sydney.
Funding for No Limits come from various sources
including Corporates, Philanthropic Trusts, Local, State and Federal
Government and from individuals. No Limits has rapidly become an icon
of community television broadcasting. In 2006 it was included in ACMI’s
TV50 exhibition, celebrating Australian television since its first
transmission. No Limits is a half-hour magazine style news programme
about issues of disabilities predominantly and with cast, crew and
producers who have disabilities, with support where needed from people
who do not have disabilities.
No Limits works well because its basic philosophy is to
challenge and entertain at the same time. We work to ensure the quality
and the integrity of the show are extremely high; we do not shy away
from difficult issues and revel in the discussion of all things
controversial, however we do so with humour where possible.
We ensure that both staff and volunteers are treated
equally and with respect, that people with disabilities are challenged
to experience all production roles to ensure a well rounded
understanding of the whole show processes. All staff, volunteers and
contractors are expected to adhere to the Code of Conduct.
It is understood that all staff and most contractors
have mentoring responsibilities and this is written into their job
description. Because community media is seen as the training and
headhunting ground for major media, we take seriously our role as a
conduit for people with disabilities to learn the trade and work at
every opportunity to provide a learning and career pathway.
The purpose of No Limits is to build awareness and
acceptance of people with disabilities and support the development of
understanding of difference among audience members. No Limits
aims to increase the participation of people with a disability in
broadcast television production and the development of other media,
both in front of the camera and behind the camera.
We aim to impact positively on mainstream media in their
storylines about people with disabilities and in the accurate
reflection of our society and its 20% of people with disabilities.
Currently mainstream and other media lack the presence of people with
disabilities and where they are represented it is in a stereotypical
way, usually ‘Super-crip’ (outstanding achievement in overcoming the drawback of a disability) or Tragic
victim (horror stories and acquired disabilities).
We show, and challenge other media to show, people with
disabilities as proud, shameless, defiant, respected, denied members of
society capable of great contribution to an inclusive society.
We aim to develop the show to the point where is not
reliant on funding for its future by:
- Increased marketing
- Episode sales
- Merchandise sales
- The development of fee-for-service products and
services
- Increased corporate sponsorship
- Increased fund raising through Grit Media
- Project development with key cast and crew
Audience
OzTAM Audience viewing figures for Victoria (supplied from Channel 31)
show an average weekly reach of 31,200 and a weekly peak of 67,700
Currently our show appeals to a very wide audience and has developed
broad following despite haphazard screenings of current and repeat
episodes. Our audience is very loyal with anecdotal evidence showing
that many people tune in, in the hope of seeing No Limits, and many
others taping episodes for later viewing.
In 2007 we are undertook audience research in the hope
of defining our audience and targeting specific groups for No Limits
and newer projects. This reserach, along with market research through
audience focus groups, interviews and surveys and the results will be
presented on this website in 2008..
Episode Listing
Since 2003 we have produced 82 episodes across a variety of topics. A
full episode listing with screening dates and outlines are available
online at www.nolimits.org.au
Awards
Winner Antenna Award Best
Living & Learning Program 2007
Winner Antenna Award Best
Program Promoting Community Harmony & Diversity
2007
Winner Antenna Award for
Best Panel Program 2006
Winner CBAA Award for
Television Program of The Year 2006
Winner Antenna Award for
Best Panel Program 2005
Winner Antenna Award for
Program of the Year 2005
Winner CBAA Award for
Television Program of The Year 2005